What is Paid Advertising?

Paid Advertising, also known as Pay-Per-Click (PPC) marketing, is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your website rather than attempting to "earn" those visits organically through SEO.

Precision Targeting

Reach your ideal customers based on demographics, interests, behaviors, and even their purchase intent.

Measurable Results

Track every click, conversion, and dollar spent with precise analytics to measure your campaign performance.

Immediate Impact

Unlike organic methods, PPC delivers immediate visibility and traffic from the moment your campaign launches.

Our Paid Advertising Services

Google Ads Management

Appear at the top of Google search results when potential customers are actively searching for your products or services.

  • Search Network Campaigns
  • Display Network Advertising
  • Google Shopping Ads
  • YouTube Video Ads

Social Media Advertising

Leverage the targeting capabilities of social platforms to reach highly specific audiences where they spend their time.

  • Facebook & Instagram Ads
  • LinkedIn B2B Campaigns
  • Twitter Promoted Content
  • Pinterest Visual Ads

Remarketing Campaigns

Re-engage visitors who didn't convert on their first visit to your website, dramatically increasing conversion rates.

  • Google Remarketing
  • Facebook Pixel Retargeting
  • Email Remarketing
  • Dynamic Product Ads

Local PPC Advertising

Target customers in specific geographic locations to drive foot traffic and local conversions.

  • Local Search Ads
  • Google Local Service Ads
  • Geofencing Mobile Ads
  • Local Social Media Targeting

Our Paid Advertising Process

We follow a strategic, data-driven approach to ensure your advertising budget delivers maximum ROI:

1. Strategy Development

We begin by thoroughly understanding your business goals, target audience, and competitive landscape to develop a customized advertising strategy.

2. Campaign Setup

Our experts meticulously set up your campaigns with optimized ad copy, targeting parameters, and conversion tracking.

3. Continuous Optimization

We constantly monitor and refine your campaigns based on performance data, adjusting bids, testing ad variations, and expanding on what works.

4. Detailed Reporting

You receive transparent monthly reports showing impressions, clicks, conversions, and ROI - so you always know how your investment is performing.

Why Choose WebSoft Global for Paid Advertising?

Expertise Across Platforms

Our certified specialists have extensive experience managing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more.

ROI-Focused Approach

We're not just focused on clicks - we're focused on conversions and revenue. Our strategies are designed to maximize your return on ad spend.

Transparent Practices

No hidden fees or locked campaigns. You own your advertising accounts and have full visibility into our strategies and performance.

Frequently Asked Questions

How much should I budget for paid advertising?

Budgets vary based on industry, competition, and goals. We recommend starting with a minimum budget of ₹20,000-₹50,000 per month for effective B2C campaigns, and ₹30,000-₹75,000 for B2B campaigns. During our consultation, we'll provide a customized recommendation.

How long until I see results from PPC?

Unlike SEO, PPC delivers immediate visibility. You can start seeing traffic within hours of launching your campaign. However, it typically takes 2-4 weeks of optimization to achieve peak performance and ROI as we gather data and refine your campaigns.

Do you manage existing campaigns or only create new ones?

We're happy to do both! We can optimize your existing campaigns or build new ones from scratch. Many clients come to us after being disappointed with their current PPC performance, and we're able to significantly improve their results.